A | 7月31日，第十届麒麟国际创意节暨麒麟国际广告奖颁奖盛典在上海陆家嘴中国金融信息中心举行。贵州省体育彩票管理中心与本土茶饮品牌“去茶山”联合推出的“彩茶趣·‘声声’不息——以《掌心的光》照亮成长”公益联名活动，摘得音乐营销类金奖。这是继去年获DMAA国际数字营销奖后，该系列联名活动连续第二年得到行业认可。 The head of ex-president Donald Trump's security detail and his driver are prepared to dispute under oath an account of Jan. 6 events involving the 45th POTUS given in a live congressional testimony by a former top White House official, Cassidy Hutchinson, NBC news reports.,Secret Service agent Bobby Engel and the unnamed agent who drove the presidential SUV on Jan. 6 are reportedly willing to testify before the US House Select Committee that the ex-president did not “lunge at the steering wheel” in an attempt to get to the Capitol, as suggested in Hutchinson’s testimony.,Furthermore, Tony Ornato, ex-White House deputy chief of staff for operations, who reportedly first heard the account involving the steering wheel during Hutchinson’s testimony on June 28 was also willing to testify it is not true, NBC cited an insider as saying.,The US House Select Committee to Investigate the January 6th Attack on the United States Capitol and the Secret Service are believed to be currently in discussions about whether any of the men will appear at a public hearing, broadcast live at prime time.,A ‘Very Strong, Very Angry Response’,Cassidy Hutchinson, former aide to Trump Chief of Staff Mark Meadows, on Tuesday testified at the sixth public hearing of the US House Select Committee probing the events at the US Capitol on January 6, 2021.,She offered up a vivid description of an altercation that allegedly took place in the presidential vehicle on January 6.,The altercation Cassidy Hutchinson described in the presidential vehicle wasn’t the first time that Trump was angered about issues relating to the presidential election. pic.twitter.com/m3GpmlUWJF— January 6th Committee (@January6thCmte) June 28, 2022,According to Hutchinson, after his speech addressing the rally at the Ellipse, where he told his supporters he would go to the Capitol with them as Congress certified the 2020 election results, Trump had been intent on following through with his promise.,© AP Photo / Jacquelyn MartinThen-President Donald Trump gestures as he arrives to speak at a rally in Washington, on Jan. 6, 2021. Then-President Donald Trump gestures as he arrives to speak at a rally in Washington, on Jan. 6, 2021. © AP Photo / Jacquelyn Martin,Donald Trump, she stated, was determined to join the crowd in their march on the US Capitol to block certification of November 2020 presidential election results, which he had dismissed as fraudulent. However, the head of his Secret Service detail, Bobby Engel expressed concerns and decided instead to return Trump to the White House, Hutchinson said.,However, Trump had a "very strong, very angry response," and attempted to grab the wheel of the SUV car himself, according to an account of the altercation ostensibly provided to her by former Deputy Chief of Staff for Operations, Anthony Ornato.,“I'm the f'ing president. Take me up to the Capitol now,” Cassidy Hutchinson testified that Trump told the Secret Service that day.,"The president reached up towards the front of the vehicle to grab at the steering wheel. Mr. Engel grabbed his arm and said, 'Sir, you need to take your hand off the steering wheel. We're going back to the West Wing. We're not going to the Capitol.'",Furthermore, Hutchinson added that Trump "then used his free hand to lunge towards Bobby Engel, and when Mr. Ornato had recounted this story to me, he had motioned toward his" collarbone.,When Rep. Liz Cheney, R-Wyo., followed up by asking Hutchinson if Bobby Engel disagreed with any part of the story that Anthony Ornato had relayed to her, she said he did not.,Trump Knew of Weapons in January 6 Crowds, Urged March on Capitol Anyway, Former Aide SaysYesterday, 18:53 GMT,Elsewhere in her testimony, the former aide to Trump Chief of Staff Mark Meadows claimed the ex-POTUS knew about the presence of armed individuals in crowds gathered in Washington on January 6, 2021, but urged them to march on the US Capitol, regardless.,According to Hutchinson, she and other White House officials had been briefed on threats with weapons, including firearms, identified by security in crowds thronging Trump’s rally on the National Mall near the US Capitol. However, in his desire to allow more attendees into the rally at the Ellipse, Donald Trump was said to have urged officials to ditch the use of magnetometer security screeners and allow more individuals, including those with weapons, into the event.,Poll: Six in 10 Americans Want Trump Charged Over Capitol Riot19 June, 21:06 GMT,The White House legal counsel and others expressed concerns about rhetoric wielded by Trump in his speech at the rally on the morning of January 6, where he spoke of marching to the Capitol, Hutchinson also said.,After the public hearing, Donald Trump dismissed the claims made by Hutchinson in a series of 12 posts on his Truth Social networking app. He slammed her as "A Total Phony!!!" while referred to the January 6 Committee as "a Kangaroo Court.",As Jan 6 Committee Readies 'Surprise' Tuesday Hearing, What Could Be Expected From It?Yesterday, 12:53 GMT,The Jan. 6 panel had announced an unexpected new hearing on Tuesday “to present recently obtained evidence and receive witness testimony.”,The bipartisan committee originally said it would hold seven hearings on the initial findings from its investigation into events dating to January 6, 2021. At the time, supporters of then-US President Donald Trump attempted to block certification of presidential election results that the 45th POTUS had dismissed as fraudulent, storming the US Capitol and temporarily dispersing Congress. As a result of events at the Capitol, five people, including a police officer, died.,Trump, accused of "incitement of insurrection," has denied wrongdoing, while denouncing the committee’s work as a ‘witch-hunt’.。此次获奖的品牌联名活动，是贵州体彩近年来品牌创新的一个缩影。
B | 2025年11月，活动在全省23家去茶山门店推出联名茶饮，消费者每购买一杯，双方便向黎平县双江镇黄岗小学捐赠2元，定向支持侗族大歌传承教育。联名产品所用黎平香禾糯，取自受捐地的稻鱼鸭共生田，是侗家人节庆、待客离不开的味道。原创推广曲《掌心的光》由云岩区音协少儿合唱团与舞乐蝉歌乐团共同演绎，纯净童声与侗族大歌复调交织，MV全网播放量达14万次。从原料溯源到捐赠公示，再到音乐传播，一条“消费即公益、公益可感知”的路径清晰可见。回看近几年的探索，贵州体彩的品牌创新始终围绕一个核心命题展开：如何让体彩公益从彩票背后走出来，进入公众的日常生活。第一季“彩茶趣”以可撕式杯套制造趣味互动，第二季以一首歌联结非遗传承，体彩的角色也从单纯的出资方，逐步转变为公益场景的设计者、文化内容的共创者。贵州体彩借此打破了传统、严肃的印象，通过与新式茶饮品牌的跨界，塑造了“年轻、个性、有趣”的新形象。贵州体彩相关负责人表示：“我们希望通过品牌联名的方式，将公益融入日常，让每一次消费都化作点亮公益的微光。”值得注意的是，这一系列探索并未停留在茶饮与非遗的跨界。
C | 据了解，贵州体彩与去茶山正在筹备新一季联名活动，方向将围绕“全民健身”与“普通人的运动高光时刻”展开。与以往侧重文化传承不同，新一季活动更强调体育精神的日常表达——不是只有站上领奖台才算“金牌时刻”，普通人坚持跑步、学会一项运动技能、完成一次自我挑战，同样值得被看见、被记录。体彩公益金支持的全民健身事业，有望通过这样的活动，从抽象的数字转化为公众可参与、可分享的情感体验。总的来说，贵州体彩与“去茶山”的联名，通过精准的年轻化策略和深度的公益文化融合，成功地实现了品牌拉新和形象升级，为传统品牌如何与年轻消费者沟通提供了一个优秀的范本。
D | 从一杯茶到一首歌，再到即将开启的体育主题探索，贵州体彩的跨界之路，正在从“公益+消费”向“公益+生活”的更大场景延伸。
E | 当侗族大歌的复调与普通人的运动身影在城市街头相遇，体彩公益不再是彩票背后的一串数字，而是融入日常、可感可及的持久行动。那条连接体育与生活、公益与品牌的路，仍在向更远处延伸。
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Published on:07:43:30